Tag

SEO

20 articles

Flat illustration of stacked page cards on one platform feeding both a ranked list panel and an AI answer card

Strategy Aug 17, 2026

SEO vs. GEO: What's the Difference and Do You Need Both?

SEO gets you found in search results. GEO gets you cited in AI answers. See what changes, what stays the same, and whether the SEO you pay for covers both.

Illustration of a single desk with a roadmap on the wall beside a long team worktable with several workstations

Strategy Nov 12, 2026

Fractional SEO Consultant vs SEO Agency: Which Do You Need?

Fractional SEO consultant or SEO agency? What a part-time senior lead does, how each is paid, what else you pay for, when to use both, and who does AI search.

Illustration of a desk with two separate contract documents and one shared report folder between them

AI Optimization Nov 9, 2026

How to Handle AI Search Vendor Overlap With Your SEO Agency

AI search vendor overlap with your SEO agency: who changes pages, what goes in each SOW, who owns the AI visibility number, and the signs you're paying twice.

Waterproof hiking boots photographed on a plain backdrop beside a laptop showing a product page for them

AI Optimization Nov 5, 2026

How to Get Your Products in ChatGPT Shopping in 2026

How to get products in ChatGPT Shopping in 2026: check Shopify eligibility, apply for a feed, unblock OpenAI's crawler, and fix the product data ChatGPT reads.

Laptop showing a grid of hot sauce bottles beside bottles, a notepad and a shipping box on a wooden workbench

Strategy Nov 2, 2026

Shopify SEO App vs Agency for Small and Growing Stores in 2026

Shopify SEO app vs agency: what each option costs, what Shopify already does, what apps can't fix, and the signs that your store is ready to hire help.

Laptop showing an online store's shoe category page beside a printed proposal and shipping boxes on a desk

Strategy Oct 29, 2026

How to Choose an Ecommerce SEO Agency in 2026

How to choose an ecommerce SEO agency: what to fix on your store first, what agencies charge in 2026, and questions that show who really knows e-commerce.

Two bound proposals with blank covers lying side by side on a wooden meeting table in daylight

AI Optimization Oct 26, 2026

Do You Need Both an AI SEO Agency and a Traditional SEO Agency?

AI SEO agency vs traditional SEO agency: what the label means, how to check if your agency already does AI search work, and when to switch rather than add one.

A bound agreement with a plain cover and a closed pen lying on it, on a wooden office desk in daylight

Strategy Oct 22, 2026

What SEO Contract Length Is Normal, and Should You Sign for 12 Months?

SEO contract length explained: what's normal, when a six- or 12-month term is fair, how notice and renewal stretch it, and the clauses to check before you sign.

A stack of plain closed folders and a binder beside an open, empty archive box on a wooden office desk

Strategy Oct 19, 2026

How to Switch SEO Agencies Without Losing Rankings or AI Search Visibility

How to switch SEO agencies without losing rankings or AI search visibility: what to record first, when to give notice, what can break, and the first 90 days.

A ring of plain metal keys resting on a closed document folder on a wooden meeting-room table

Strategy Oct 15, 2026

When to Fire Your SEO Agency and How to Leave Safely

When to fire your SEO agency: which problems get a 60 to 90 day deadline, which mean leave now, and how to secure every account before you give notice.

A whiteboard with a hand-drawn sales funnel, a simple bar chart and blank sticky notes in an empty meeting room

Strategy Oct 12, 2026

How to Measure SEO ROI for B2B and SaaS in 2026

How to measure SEO ROI for B2B and SaaS with pipeline, not traffic: which attribution view to use, how to separate SEO from brand and PR, and the formula.

A quiet small business reception desk with an empty enquiry tray, a closed notebook and an empty visitor chair

Strategy Oct 11, 2026

SEO Traffic but No Leads? Seven Causes and How to Check Each

SEO traffic up but no leads? The usual causes, from branded and bot traffic to uncounted leads and AI answers, and how to check each one with free tools.