Strategy Aug 17, 2026
SEO vs. GEO: What's the Difference and Do You Need Both?
SEO gets you found in search results. GEO gets you cited in AI answers. See what changes, what stays the same, and whether the SEO you pay for covers both.
Category
Strategy
16 articles
Strategy Jul 27, 2026
Vector Search SEO: What It Changes in Your Content Strategy
Vector search matches your pages to buyer questions by what they mean. How Google and AI search use it, and what to change in how you plan and write content.
Strategy Nov 12, 2026
Fractional SEO Consultant vs SEO Agency: Which Do You Need?
Fractional SEO consultant or SEO agency? What a part-time senior lead does, how each is paid, what else you pay for, when to use both, and who does AI search.
Strategy Nov 2, 2026
Shopify SEO App vs Agency for Small and Growing Stores in 2026
Shopify SEO app vs agency: what each option costs, what Shopify already does, what apps can't fix, and the signs that your store is ready to hire help.
Strategy Oct 29, 2026
How to Choose an Ecommerce SEO Agency in 2026
How to choose an ecommerce SEO agency: what to fix on your store first, what agencies charge in 2026, and questions that show who really knows e-commerce.
Strategy Oct 22, 2026
What SEO Contract Length Is Normal, and Should You Sign for 12 Months?
SEO contract length explained: what's normal, when a six- or 12-month term is fair, how notice and renewal stretch it, and the clauses to check before you sign.
Strategy Oct 19, 2026
How to Switch SEO Agencies Without Losing Rankings or AI Search Visibility
How to switch SEO agencies without losing rankings or AI search visibility: what to record first, when to give notice, what can break, and the first 90 days.
Strategy Oct 15, 2026
When to Fire Your SEO Agency and How to Leave Safely
When to fire your SEO agency: which problems get a 60 to 90 day deadline, which mean leave now, and how to secure every account before you give notice.
Strategy Oct 12, 2026
How to Measure SEO ROI for B2B and SaaS in 2026
How to measure SEO ROI for B2B and SaaS with pipeline, not traffic: which attribution view to use, how to separate SEO from brand and PR, and the formula.
Strategy Oct 11, 2026
SEO Traffic but No Leads? Seven Causes and How to Check Each
SEO traffic up but no leads? The usual causes, from branded and bot traffic to uncounted leads and AI answers, and how to check each one with free tools.
Strategy Oct 11, 2026
What Should an SEO Report Include Each Month?
What a monthly SEO report should include: leads and how they were counted, non-brand searches, AI search, a dated work log, and where to check each number.
Strategy Oct 3, 2026
SEO Agency vs Freelancer vs In-House: Which Should You Hire in 2026?
Compare an SEO agency, a freelancer, and an in-house hire on cost, skills, management time, speed, continuity, and AI search, with yearly cost figures for each.