What is GEO? A Complete Guide to AI Search Optimization
GEO stands for generative engine optimization. Learn what it is, how AI search engines pick their sources, and whether the SEO you already pay for covers it.
ESC to close
19 articles
GEO stands for generative engine optimization. Learn what it is, how AI search engines pick their sources, and whether the SEO you already pay for covers it.
What makes ChatGPT, Perplexity, and Google's AI answers cite a page, the three steps that get a page cited and a business named, and a free monthly check.
How to correct what AI says about your brand: check whether the problem is real, find the source of the wrong fact, fix it there, and know how long it takes.
Vector search matches your pages to buyer questions by what they mean. How Google and AI search use it, and what to change in how you plan and write content.
Fractional SEO consultant or SEO agency? What a part-time senior lead does, how each is paid, what else you pay for, when to use both, and who does AI search.
AI search vendor overlap with your SEO agency: who changes pages, what goes in each SOW, who owns the AI visibility number, and the signs you're paying twice.
How to get products in ChatGPT Shopping in 2026: check Shopify eligibility, apply for a feed, unblock OpenAI's crawler, and fix the product data ChatGPT reads.
Shopify SEO app vs agency: what each option costs, what Shopify already does, what apps can't fix, and the signs that your store is ready to hire help.
How to choose an ecommerce SEO agency: what to fix on your store first, what agencies charge in 2026, and questions that show who really knows e-commerce.
AI SEO agency vs traditional SEO agency: what the label means, how to check if your agency already does AI search work, and when to switch rather than add one.
How to switch SEO agencies without losing rankings or AI search visibility: what to record first, when to give notice, what can break, and the first 90 days.
When to fire your SEO agency: which problems get a 60 to 90 day deadline, which mean leave now, and how to secure every account before you give notice.