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Every article on the site: how agencies work, what to ask before signing, and how AI search engines decide which pages to cite and which businesses to recommend.
Compare an SEO agency, a freelancer, and an in-house hire on cost, skills, management time, speed, continuity, and AI search, with yearly cost figures for each.
Not sure what your SEO fee buys? How to tell if your SEO agency is doing the work with free tools you already own, what to ask, and when to fix it or leave.
How AI search picks which businesses to recommend, how to check whether ChatGPT names yours, what to do yourself, and what cheap 'rank on ChatGPT' gigs sell.
Can you do SEO without an agency? For most local and service businesses, yes. What to start this week, the weekly rhythm, when results show, and when to hire.
SEO most often costs $500 to $2,500 a month. Here is what the pricing surveys show, why quotes differ so much, and what a fair monthly fee should buy.
Is SEO worth it for a business your size? When it pays back, when it does not, what it costs, how long it takes, and what to do free before paying anyone.
How to choose an SEO agency for AI search: the 10 questions to ask, the red flags to watch for, and how to check an agency's AI visibility claims yourself.
SEO gets you found in search results. GEO gets you cited in AI answers. See what changes, what stays the same, and whether the SEO you pay for covers both.
What makes ChatGPT, Perplexity, and Google's AI answers cite a page, the three steps that get a page cited and a business named, and a free monthly check.
How to correct what AI says about your brand: check whether the problem is real, find the source of the wrong fact, fix it there, and know how long it takes.
Vector search matches your pages to buyer questions by what they mean. How Google and AI search use it, and what to change in how you plan and write content.
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